Climbing to the top of the search result pages in major search engines is no mean feat. Everybody is scrambling to get to that coveted first page. We play the SEO long game, long term strategies designed to help your site appear higher in the rankings of major search engines and stay there. Driving traffic from search to sale and expanding your reach.
What is SEO ?
SEO, or Search Engine Optmisation, is one or more methods used to influence the position, or rank, of a website or web page in the natural or ‘organic’ listings of a web search engine’s results following a user search. In general, the higher up and the increased frequency of a page appearing in organic search results, then the more visits it will receive. This could lead to more engagement which then could be converted into paying customers.
Why choose us ?
At Ruff Idea we build SEO strategies from the ground up. Like ordering a new car, there is the basic model and then the optional extras that make it work better, go faster, look nicer, feel smoother, so on and so forth.
After our first get together we research the current search engine activity for the areas of your business that you want to grow. We look at your competition and your market and present to you a strategy in order to achieve the single biggest objective of any website: Traffic for you to convert.
The basic SEO model is about giving your website more authority in the eyes of the search engines. The optional extras ? Well…how far do you want to go ?
"Google only loves you when everyone else loves you first"
A Standard SEO Process
- Discovery Meeting
- SEO Audit
- Website Audit
- Keyword Research
- Technical Set Up
- On Site Optimisation
- Launch Campaign
- Link Building
- Site Submissions
- Rank Analysis
- Regular Updates
An SEO agency that tells you that Google’s algorithm for SEO is top secret is wrong. That’s just a myth to cover up the fact that they can’t explain it.
That’s that myth exposed. In fact, all of Google’s various search inventions are available to view via the U.S. Patent Office. Heck, even Google themselves publish their patents on their own site. Check it out.
The truth is that we can’t explain it either. It’s too complex. It’s been developed for over 15 years by some extremely intelligent people using very advanced technology.
So we consistently experiment with SEO
The algorithm used by Google to determine search results is constantly changing and evolving. It’s never a level playing field. So we are always testing what makes an impact and what doesn’t. Some techniques work for some clients and others work for others. No two SEO strategies are the same.
The two main areas of SEO are ‘on page’ and (you guessed it) ‘off page’.
‘On page’ is the content, how it’s structured and how it’s read by Google.
‘Off page’ is how it’s referenced.
What do we mean by 'referenced' ?
Referenced or referred to by other web pages by way of a link from their page to yours – known as a ‘Backlink‘.
- A link from a different (reputable) website to your page counts as a vote of trust or confidence.
- A link from a website that is considered to be an authority in your industry is a stronger vote.
- A link from a website that Google considers to be of the highest authority (ie. bbc.co.uk) is super powerful.
- Social activity and engagement that links to your page shows Google that your page is current and active.
- Local citation links show Google that you are genuine and known in your local area.
And that’s what we do, that’s our core. Link development is our basic offering.
Whatever is said and read about SEO the fact remains; No links, no rank.
Want your business
to bloom ?
Get in touch to find out more about SEO and how it could help your business, along with a comprehensive range of digital marketing options.
*We only carry out SEO services for Mobile Responsive / Mobile Friendly webpages and websites. To have a Mobile Responsive website built then click this button:
If you are not sure if your website is Mobile Responsive then just get in touch and ask. We’ll let you know as quickly as possible.