SEO in Leicester

SEO stands for Search Engine Optimisation. It is a set of practices and strategies aimed at improving the visibility and ranking of a website or web page on search engines like Google, Bing, and Yahoo. The primary goal of SEO Leicester is to increase organic (non-paid) traffic to a website.

SEO is a dynamic field, and search engines regularly update their algorithms. Keeping up with these changes and adapting your SEO strategies accordingly is crucial for maintaining and improving your website’s search engine rankings and visibility.

As Leicester is home to more than 32,000 businesses, your SEO approach is vital to getting ahead and staying ahead of your competition.

What is SEO and Why Is It Important?

Search Engine Optimization (SEO) is the art and science of elevating your website’s visibility on search engines like Google. At Ruff Idea, we understand that SEO is much more than just incorporating keywords into your content. It’s about creating a digital footprint that resonates with your target audience and search engines alike.

Why SEO? Here’s why it’s crucial for your business:

  1. Increased Visibility: SEO helps your website rank higher in search results, making it easier for potential customers to find you.

  2. Quality Traffic: By targeting specific keywords related to your business, SEO attracts visitors who are more likely to be interested in your products or services.

  3. Credibility and Trust: Websites that appear on the first page of search results are often perceived as more trustworthy by users.

  4. Competitive Advantage: Effective SEO can set you apart from competitors, giving you the edge in your industry.

  5. Better User Experience: SEO involves optimizing your website’s layout and content, making it more user-friendly and engaging.

We specialise in crafting bespoke SEO strategies that align with your unique business goals. Lets embark on this digital journey together to drive more traffic, generate leads, and build lasting customer relationships.

Get in Touch: Ready to elevate your online presence? Contact us today to learn how our SEO expertise can transform your business.

Page 1 for organic searches...

SEO in Leicester

Our SEO Consultancy Services Include:

SEO Experts

WE use strategies to improve site ranking, understand algorithms, conduct keyword research, analyse web traffic, and stay updated on SEO trends to increase visibility and organic search results.

SEO Audit

An SEO audit is a comprehensive analysis of a website's visibility in search engines. The primary goal is to identify factors that could be improving or hindering the site's search engine performance.

Local SEO

Local SEO refers to the process of optimising your online presence to attract more business from relevant local searches. These searches take place on Google and other search engines. Local SEO is particularly useful for businesses that have a physical location or serve a specific geographic area.

On Page SEO

'On-page SEO' refers to the practice of optimising individual web pages in order to rank higher and earn more relevant traffic in search engines. It involves various aspects of the webpage that, when improved, can help the page perform better in search engines.

Link Building & Outreach

Link building is a key aspect of search engine optimisation (SEO) where the goal is to increase the number and quality of inbound links to a webpage. This is done to improve the search engine rankings of that page or website, as search engines, like Google, consider links as one of the main factors when determining the relevance and authority of a site.

Content Writing

Great quality and value adding content is now a major ranking factor for Google. The primary goal of SEO content writing is to enhance a website's visibility in search engine results pages (SERPs) and attract organic traffic. We will be writing and publishing for you on a regular basis.

ECommerce SEO

E-commerce SEO (Search Engine Optimisation) refers to the process of optimising an online store or a website that sells products or services to increase its visibility in search engine results pages (SERPs). The goal of e-commerce SEO is to attract more targeted traffic to the site, which may lead to increased sales and revenue.

National SEO

National, organic SEO refers to the practice of optimising a website to rank higher in organic search engine results on a national scale, as opposed to local SEO which focuses on a specific geographical area. Organic SEO involves using techniques that align with search engines' guidelines to improve the site's visibility in unpaid search results.


SEO analytics refers to the process of collecting, analysing, and interpreting data to understand the performance of a website in search engine results. This process is crucial for search engine optimisation (SEO), as it provides insights into how well a website is performing in terms of visibility, rankings, traffic, and user engagement.

Need an SEO company in Leicester?

Our core SEO Strategies:

Keyword Research:

  • Keyword research is the foundation of SEO. It involves identifying the words and phrases that people use when searching for information, products, or services related to your website’s content.
  • Tools like Google Keyword Planner, SEMrush, and Ahrefs can help you find relevant keywords and assess their search volume and competition.
  • Once you’ve identified target keywords, you can strategically integrate them into your content, including headings, body text, and meta tags (title and description).

Off-Page SEO:

  • Off-page SEO involves activities that take place outside of your website to build its authority and reputation.
  • Backlinks: Acquiring high-quality backlinks from authoritative websites is a significant part of off-page SEO. These links act as votes of confidence in your content.
  • Social Media: Active engagement on social media platforms can increase your website’s visibility and drive traffic.
  • Online PR: Building relationships with journalists and influencers can lead to mentions and coverage that boost your online presence.

Technical SEO:

  • Technical SEO ensures that search engines can crawl and index your website effectively.
  • Site Speed: Faster-loading pages provide a better user experience and are favored by search engines.
  • Mobile-Friendliness: With the increasing use of mobile devices, having a mobile-responsive website is crucial for SEO.
  • URL Structure: Use clear, descriptive URLs that include keywords when possible.
  • Schema Markup: Implement structured data markup to help search engines understand the content on your pages.

User Experience:

  • A positive user experience leads to higher user satisfaction and better search rankings.
  • Ensure that your website is easy to navigate, with clear menus and a logical site structure.
  • Optimize for mobile devices, as many users browse the internet on smartphones.

On-Page SEO:

  • On-page SEO focuses on optimizing individual web pages to make them more attractive to search engines.
  • Meta Tags: Title tags and meta descriptions should accurately reflect the content of the page and contain relevant keywords.
  • Header Tags: Use headings (H1, H2, H3, etc.) to structure your content and make it more readable. Include keywords in headings when appropriate.
  • Content Quality: Create high-quality, unique, and informative content that answers user queries. Longer, in-depth content often performs well in search results.
  • Internal Linking: Link to other relevant pages within your website to improve navigation and help search engines understand the site’s structure.
SEO Consultants

Content Quality:

  • High-quality content is not only essential for SEO but also for engaging and retaining visitors.
  • Regularly update and refresh your content to keep it relevant and valuable.
  • Use visuals like images, videos, and infographics to enhance your content.

Local SEO:

  • For businesses with physical locations, local SEO is crucial. Optimize your Google My Business listing and ensure consistent NAP (Name, Address, Phone number) information across online directories.

Analytics and Monitoring:

  • Use tools like Google Analytics and Google Search Console to track your website’s performance.
  • Monitor key metrics like organic traffic, click-through rates, and keyword rankings.
  • Adjust your SEO strategy based on data insights to continually improve your website’s search engine visibility.

SEO Experts In Leicester -
Get In Touch.

Remember that SEO is an ongoing process that requires patience and persistence. Algorithms change, competition evolves, and user behavior shifts, so staying up-to-date with SEO best practices is essential for long-term success.