10 Tell-Tale Signs You Need to Get a New Website
What is the single most important thing that your business needs for success?
A business website.
Right now we are living in a digital world, and if your business isn’t online, you’re already behind the curve compared to every other company in your industry.
The internet is in a constant state of change – an oxymoron if ever there was one – and a lot of businesses rush the process of planning their website design in favour of cheap options.
It’s not about just putting any old content and website up on the internet; it’s about spending time on your web design so that you can draw in the audience and ensure that you’re getting the traffic and conversions you want for success.
It’s easy to choose to have a business website, but you also must consider all the ways that are not looking after it is a detriment to your business.
Old and outdated business websites don’t bring in the customers. Tired and neglected sites don’t show your brand for what it is.
So, you need to upgrade your website and breathe some life into it. Still not sure you need to? Here are ten tell-tale signs that you need to get a new website:
Your Site Is Not Optimised
Did you know that the majority of people who scroll the web looking for a specific product or service do so on their smartphones?
Mobile traffic has long surpassed desktop, and if you have an unresponsive website that does not suit smartphones or tablets, customers are going to switch off immediately.
Your Website Is Too Slow
There’s nothing more frustrating than waiting for a website to load when you are searching for something important.
Customers only ever want to wait a maximum of ten seconds for a page to load, and if yours takes longer, you are more likely to lose customers.
Your Site Needs An Upgrade
Long gone are the days of background music and patterns that once graced our website dreams.
Websites of today are clean, simple, centered around the user and of high quality. If yours is cluttered, patterned (with a Nineties vibe) and outdated, it will be slow to load and need a severe overhaul for people to be remotely interested.
Site Map, Anyone?
Navigation is so essential for customers.
Not being able to find the right information on a website is a problem for customers who want to be able to look and get what they need without any complications.
People want to find their information as quickly as possible, so make it simple. Look at others in your industry and see what they’ve created and take inspiration from there.
Wrong Number Dialled
If you’re resurrecting an old website, you need to check whether your company information is even still relevant.
Think about the images you are using as well as the company contact details and decide how updated they are. Then check out the brand message and logo – are they all exactly as you’d expect them to be? If not, it’s time to make a change and ensure that your new services are well-highlighted for your customers to benefit.
Your website represents you even when you’ve finished for the day, so make sure you’re getting the representation that you want.
Your Marketing Methods Are Outdated
Old CMS systems aren’t going to capture the data that you need to run effective marketing campaigns.
It’s for this reason that you should be looking at updating your internal website systems to fit a broader range of marketing features.
Your Rankings Have Slipped
Your business is going to rely on rankings, and you need to be on the first page or two of Google at the very least.
There are a lot of reasons that you aren’t being found on the right pages, and these can include everything from a lack of content to the website usability.
You need a responsive website with the right SEO strategy, and load times, otherwise you won’t rank at all, and all possible customers and conversions will be lost to your business.
Search engines are smart, which means that they are going to take all this information to deem whether your website is valuable.
You Find It Hard To Update The Site
A website should be easy for you to navigate behind the scenes, with it being easy to update the content and load new information, make changes, etc.
You can bring on a talented developer or website design expert to do it for you, but the content is king here, so you need a platform that is easy to update in your own time, too.
Fresh content is quite possibly the essential thing that your website can benefit from, and it is vital for search engine optimisation, too.
Low Conversion Rates?
Website analytics are essential, and you need to be able to view whether you have low conversions or not.
If you’ve noticed that your analytics are showing that individual pages have high bounce rates compared to others, you need to know why customers are clicking through to you but not buying anything.
What is missing, and how can you fix it?
Adding calls to action throughout every page of your site is one way to do it, and the next is learning how you can improve your sales funnel for the better.
You need to be able to convert your customers accurately so that they’re not just visiting your page for no reason.
You Need An Upgrade
Sometimes, you begin your business website with a simple interface and not much depth.
Your business has the power to grow quickly, which means that you need a website to reflect this.
IF your business is growing well, you may need to add an e-commerce component to it. You could choose to go down the route of new website design and upgrade it entirely to fit your unique business outlook.
Take Action
Let’s not stand on ceremony.
In many cases your website is the first and probably most important touch point for a potential new customer. What impression do you want them to have? If you’re ready then we’re ready too – just get in touch and we’ll have a chat together.
