There are numerous aspects to consider when managing a search engine optimisation (SEO) strategy, with technical SEO being one of the most important.
If the technical SEO is not correct, it will probably mean your overall SEO strategy will not provide the anticipated results.
What does technical SEO involve?
An SEO strategy aims to optimise a website to gain quality organic traffic from search engines. A great SEO strategy will provide quality content, a great structure, trust, context and also ensure search engines are able to index the website.
Technical SEO involves optimising a website for the indexing and crawling phases. By enabling search engines to access your website, crawl, understand and index it, there are unlikely to be any technical issues which prevent your site from being listed in search results.