What are the main aspects of locally focused SEO strategies?
Local SEO is a relatively new SEO strategy, it is something which is always evolving and is very different to the techniques required for broader SEO.
One of the first steps in a local SEO strategy is to localise your website. This is achieved by including your locality name naturally throughout your website content. If your business has a number of locations, we may create specific pages for the individual locations. Another important aspect of this strategy is to include local information in the site in the form of news articles, guides and community information.
Once we have created content with a focus on the local area, we then begin to build a great presence across business directory listings and citation sites. Part of this process involves claiming your GMB page, which will guarantee the correct information is displayed in local search results.
A key factor in local SEO success is to manage customer reviews and online ratings, as these showcase honest opinions of your business. Search engines use the reviews you receive, alongside their quality and quantity as a ranking factor within the local search result pages.
The final stage in our local SEO strategy involves creating high-quality relevant backlinks. By creating natural backlinks with highly regarded websites, the search engines recognise the quality of your own site and will improve your position in local search result pages.
How local SEO services will help your business attract new customers
An increasing number of people use the internet to find products and services, rather than the traditional printed phone books. This means it is now essential to ensure your business has a presence online.
Many local searchers are not looking for a specific business; instead, they are searching for specific products or services. By utilising local SEO tactics your business can position itself in front of potential customers, exactly when they are searching for your offering. This is the ideal time to connect, as it is exactly when they need your services.
As local search results are so relevant to your customers’ requirements, it is no surprise that online local directory marketing has a higher conversion rate than traditional advertising.
There are some online directories which achieve a 50% conversion rate. This means by listing accurate information on these sites your business could convert one of every two leads. It is actually free to claim your listing on many of the local directories such as Bing Places for Business and Google My Business.