The Advantages of Google Maps
A consumer is likely to do a quick search online for location, opening times and then reviews of your business before even contemplating setting foot onto the premises, due to the ease of doing a quick Google search. In a survey conducted by eMarketer at least 69% of people were inclined to seek out reviews before considering a purchase whilst 53% intimated that they looked for some sort of discount prior to considering a particular business*.
An added feature of Google Maps now is the ability to order a click and collect service. It enables the consumer to organise when and where they will collect their purchase to suit their personal needs. It also speeds up the purchasing time making it far less stressful than having to queue up in store when you are pressed for time. During this pandemic this has been significantly beneficial to allow customers to make a purchase beforehand and collect their item safely from outside the store, (if the business was closed for walk-ins) or instore without the stress of being surrounded by large crowds, which can be a concern for many given the threat of Covid-19 still.
From a business perspective it allows you to provide an updated delivery status for your customer. This is useful for you as you can track the progress of the order and know what needs doing. The customer would then have the ability to leave feedback once the delivery was processed within the same page. Ideally the smoother the buying process is for the customer they more likely are to repurchase from your business.
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(*Mobile marketing statistics compilation | Smart Insights)