Sell more stuff.
Search engine optimisation (SEO) can be a difficult aspect of website management due to the regular changes and updates to search engine algorithms, alongside a variety of conflicting advice.
For many online retailers, excellent SEO is the key to success, which is why we have put together this handy guide to explain the most effective eCommerce SEO strategies.
Improve website load time
A website which loads quickly will not only provide a great visitor experience, it will also improve your search engine ranking.
There are many simple techniques which can be used to improve site speed, but the quickest are compressing images and using Google Tag Manager to remove excess calls within the active scripts of your site.
Optimise your website for mobile devices
With an increasing number of people browsing the internet using mobile devices, without a responsive website your business is at a serious disadvantage.
Search engines understand that users require an optimised site so are increasingly ranking responsive websites in the top positions.
Fix website errors
The useful Google Search Console tool is an efficient way to monitor your website for broken links, sitemap file errors and indexed 404 pages.
By identifying and correcting errors Google will be able to quickly index the various pages on your website.
Enable Knowledge Graphs and Rich Snippets
It is possible to display useful product information directly on search engine pages such as reviews, prices and availability.
As search engines such as Google roll out new formats, Knowledge Graphs and Rich Snippets are attracting an increasing number of online shoppers. To ensure your website is listed properly you should use the Google Structured Data Testing Tool.
Canonicalisation, or canonical tagging is used to transfer SEO credit from pages with duplicate URLs to the page which you want search engines to rank.
This is particularly useful where multiple blog posts carry the same URL as a websites homepage.
Add credibility through customer reviews
Most people know that adding customer reviews to a website will improve user experience and conversion rates; however, they can also improve SEO.
Search engines view customer reviews as new website content and if Scheme.org language is used the review will actually be displayed within search engine result pages.
Website breadcrumbs are a great way to improve user navigation between product categories and individual products.
This simple trail also provides search engines with an efficient roadmap to quickly index the various products within your store.
Product descriptions and category pages
Optimising content for SEO is one of the most important factors of search engine success and should be implemented across every aspect of your site. Within product descriptions and category pages it is important to use keywords to highlight the benefits your business offers above those of competitors and even the actual manufacturers. Keywords with a high search volume should be naturally included within H1 tags, H2 tags, body text, image tags and meta descriptions.
With Google implementing major algorithm changes several times every year, it can be difficult to continually monitor and manage SEO visibility. Our team are committed to understanding the latest eCommerce SEO strategies and will ensure you stay ahead of the competition. To find out more about our SEO services, please contact our team.